Privacy Policies

We are committed to safeguarding your privacy and ensuring that your Personal Data is protected.  This Privacy Policy Statement explains the types of Personal Data we collect and how we process and protect that data.

We shall keep your Personal Data confidential and shall ensure that our policies and practices with respect to the collection, use, retention, disclosure, transfer, security and access of your Personal Data comply with the laws of Hong Kong.

 

Personal Information Collection Statement (“PICS”)

This PICS is issued pursuant to the PDPO in relation to the operation of our retail business by SERRE, a subsidiary of Gaudina Limited (together referred to as “we” or “us”).

1.    This PICS is last updated on the Effective Date.

2.    Definitions

Under this PICS, unless the context otherwise requires, the following words and expressions shall have the following meanings:

a. “Database” means the database of our customers’ Personal Data.
b. “Effective Date” means 12 November 2024.
c. “Our Subsidiary” means the retail division operating under Gaudina Liited offering Retail Goods or Services to consumers.
d. “PDPO” means the Personal Data (Privacy) Ordinance (Cap.486).
e. “Personal Data” has the meaning ascribed to it under the PDPO.
f. “Our Website” means www.serrehk.com
g. “Registered Customer” means our customer who has registered for an account in Our App or Our Website.
h. “Retail Goods or Services” means sales of goods or provision of services in relation to any of the following (through online channel): wines & beverages, household products, general merchandise, health & beauty, lifestyle, equipment, electronics & electrical appliances. 

  

Personal Data: what we collect and why

3.    In order for you to become a Registered Customer and to enjoy our various products and services, it is necessary for you to provide us with certain essential Personal Data as indicated at the time of collection. We may also ask for other information which helps us to offer you tailored products and services that we think may be of interest to you. These types of Personal Data we may collect include your name, address, email, telephone number, date of birth, gender, age, shopping preferences and hobbies.

4.    We shall have the right to collect, hold, process and/or use, the Personal Data in the Database in each case for the purposes as set out in, and in accordance with, this PICS.  If you are unable or unwilling to provide us with complete and correct Personal Data, we may not be able to provide or continue to provide our products and services to you.

Use of your Personal Data

5.    You agree that the Personal Data you provide to us and all information relating to the use of Our App and/or Our Website may be used and retained by us for:

a. processing your application as a Registered Customer
b. providing you with our services;
c. the normal management, operation, and maintenance of Our App and/or Our Website
d. providing you with regular communications from us with details of our retail business and benefits;
e. providing you with Retail Goods or Services which you have requested;
f. processing your order for purchases at our online retail store, including verifying your payment details/status;
g. carrying out prize draws, games or competitions which you have entered;
h. carrying out data sorting and analysis to enable us to better understand your characteristics and buying behaviour and to provide other services better tailored to your needs, and to assist us in selecting Retail Goods or Services that are likely to be of interest to you;
i. designing new or improving existing services provided by us, Our Affiliates and/or Our Subsidiary to you;
j. investigation of complaints, suspected suspicious transactions, and research for service improvement;
k. prevention or detection of crime;
l. disclosure as required by law; and
m. aggregated behavioural analysis.

6.    With your consent or indication of no objection, will use your Personal Data for direct marketing to you (whether by post, email, phone, SMS, or other media whether now known or available in the future) in relation to offers and promotions from:

a. us, or Our Subsidiary;
b. third party merchants that we cooperate with to provide benefits to you in relation to the following types of products or services: (a) Retail Goods or Services; (b) financial, investment, insurance, banking and credit cards; (c) transportation, travel and accommodation; (d) sports, leisure, recreation and entertainment; (e) telecommunications products and services; (f) e-commerce (including trading and payment platforms and online auctions).

7.    We may disclose and transfer (whether in Hong Kong or abroad) your Personal Data to our agents or contractors under a duty of confidentiality to us who provide administrative, data processing, research and marketing, distribution, telecommunications, professional or other similar services to us. 

8.    We may also disclose and transfer (whether in Hong Kong or abroad) to any of our actual or proposed assignees or transferees of our rights with respect to your Personal Data in connection with a re-structuring of our retail business and/or merger (as between us and a third party), sale, or transfer (whether of assets or shares, in whole or in part), to use, hold, process or retain such Personal Data for the purposes mentioned in clauses 5 and 6 above.

    

Browsing information collected from you (Cookies)

9.    We use cookies and similar technologies to collect data about you when you visit the Website, mobile application(s) and our other related website (together referred to as “Site”). Cookies are files that store information on your computer hard drive or browser that mean that we can recognise that you have visited our Site before. We use cookies to give you the best possible experience on our Site, by evaluating the use of our Site and reviewing your browsing and shopping habits, personalizing your website experience, evaluating website activity on our Site and generally making our Site easier to use.;

 10.     The types of data we may collect from you when you visit the Site include:

a. information about the type of browser you use;
b. details of the web pages you have viewed;
c. your IP address;
d. the hyperlinks you have clicked; and
e. the website you visited before arriving at our Site.

 
11.    You may refuse to accept Cookies (by modifying the relevant Internet options or browsing preferences of your computer system), but to do so you may not be able to utilize or activate all of the functions and services of our Site.