Privacy Policies

At SERRE, we respect your privacy and are committed to protecting the Personal Data you share with us. This Privacy Policy explains what information we collect, how it is used, and how it is safeguarded, in accordance with the laws of Hong Kong.

All collection, use, retention, disclosure, transfer, and security of Personal Data are handled in compliance with the Personal Data (Privacy) Ordinance (Cap. 486) (“PDPO”).

Personal Information Collection Statement (PICS)

This Personal Information Collection Statement (“PICS”) is issued pursuant to the PDPO in relation to the operation of SERRE’s retail business, including the sale of wine, glassware, non‑alcoholic beverages, and other selected retail products, including related equipment or appliances offered on a limited or transitional basis.

Effective Date: 12 November 2024
Website: www.serrehk.com
Data User: SERRE, a subsidiary of Gaudina Limited

Unless otherwise defined, capitalised terms used in this PICS have the meanings ascribed to them under the PDPO.

Personal Data We Collect

Depending on your interaction with SERRE, we may collect the following Personal Data:

  • Full name
  • Delivery and billing address
  • Email address
  • Telephone number
  • Account registration details
  • Order and transaction information
  • Purchase history and preferences

Certain Personal Data is necessary in order to process orders, deliver products, and provide customer support. If you do not provide accurate and complete information, we may be unable to fulfil your request.

Purpose of Collection and Use of Personal Data

Personal Data collected by SERRE may be used, held, processed, and retained for the following purposes:

  • Processing and fulfilling orders for wines, glassware, non‑alcoholic beverages, and related equipment or products offered by SERRE
  • Managing customer accounts and transactions
  • Payment verification, fraud detection, and risk management
  • Customer service, enquiries, and complaint handling
  • Website operation, maintenance, and improvement
  • Improving product selection and customer experience
  • Internal analysis in aggregated and non‑identifiable form
  • Compliance with legal, regulatory, and law enforcement requirements

SERRE does not sell Personal Data.

Direct Marketing

With your consent or indication of no objection, SERRE may use your Personal Data for direct marketing communications relating to SERRE’s products and services, including wine, glassware, non‑alcoholic beverages, exclusive tasting events, and promotional offers.

You have the right to withdraw your consent and opt-out of marketing communications at any time, completely free of charge, by clicking the "Unsubscribe" link at the bottom of our emails or by contacting us at info@serrehk.com.

We do not sell or transfer your data to third parties for their own marketing purposes or financial gain.

Disclosure and Transfer of Personal Data

SERRE may disclose or transfer Personal Data (within or outside Hong Kong) to trusted third‑party service providers under a duty of confidentiality. These may include logistics partners, payment processors, IT service providers, and professional advisers, where such disclosure is necessary for the purposes stated in this Policy.

Personal Data may also be transferred in connection with any corporate restructuring, merger, sale, or transfer of SERRE’s business or assets, in whole or in part.

Cookies, Browsing Data and Google Advertising

SERRE uses cookies and similar technologies to enhance website functionality and user experience. Information collected through cookies may include:

  • Browser type
  • Pages viewed
  • IP address
  • Referral links

You may choose to disable cookies through your browser settings. Please note that certain website functions may not operate properly if cookies are disabled.

Our website uses third-party cookies, pixels, and tracking technologies provided by Google (including Google Analytics and Google Merchant Center) and Meta. These tools collect data about your browsing behavior to analyze website traffic and serve personalized ads based on your past visits to our site. You can manage your Google ad preferences or opt out of personalized advertising completely by visiting the Google Ads Settings page.

Data Security and Access

SERRE implements reasonable technical and organisational measures to protect Personal Data against unauthorised access, loss, misuse, or alteration.

In accordance with the PDPO, you have the right to request access to or correction of your Personal Data held by SERRE.

Contact Us

For questions, requests, or concerns relating to this Privacy Policy or the handling of Personal Data, please contact:

Email: info@serrehk.com

Office - By appointment only:
Unit 1304, 13/F, 135 Bonham Strand Trade Centre
135 Bonham Strand, Sheung Wan, Hong Kong.